“The facts should speak for themselves.” As much as we’d like this to be true, when it comes to science communication this assumption can be a grave mistake. Data must be interpreted, framed, and delivered in an impactful way — by you, the human scientist! But how on earth do you determine how to frame your message, or determine what delivery will be most impactful?

This online workshop is designed to help scientists know what makes an effective communication Goal, and the importance of pursuing it actively with an Audience. One Goal does not fit all Audiences. Effective science communication hinges on directing your knowledge of Audience and understanding of context toward a realistic and inspiring Goal.

https://www.aldacenter.org/aklc/know-your-goal